BUDLIGHT “COPIER” SuperBowl TV SPOT!!
Premise: Con-man tries to sell "old" copier to gullible businessman by convincing him that "this machine is better than NEW"! by demonstrating its ability to transform 2-D photos of beer into the real 3-D thing! The con-mans henchman is inside the machine. Too bad it does not really work this way!
This was the third installment in a series of BUD LIGHT spots we shot for the SuperBowl, but the decision to pick one or all would still be several months away. All of these series of spots were shot in real locations, lots of fun! At least this one was shot in above freezing temperatures!
Fairly standard coverage, lots of wide angle primes [for that comedy feel], we had a few grips manning mirrors to imitate windshield glints out side the windows. We used my friend Billy Neilsen as our Steadicam operator. Billy had his work cut-out for him as he maneuvered in this very tight store. Very boring and stark art direction inside [part of the schtick]. I had to hide several mini & micro-flos inside the copier to give the bottle some dimension [these dark bottles were very challenging to light], we occasionally gaff-taped a micro-flo to the back of a bottle and ran the cable up the actors wardrobe.
This version is an alternative ending where the businessman, noticing the machine is working and not plugged in, connects the machine to a wall outlet. The fellow inside reacts as the machine explodes with a very big flash [which almost blew out the store locations windows!] and the machine really begins to work: spitting out copies of the henchmans distorted face.
Just before this spot was broadcast on the SuperBowl, we found out that the client deemed this version “too violent” for the SuperBowl!
So the ‘watered-down’ version with no explosions ran instead. This version ended with our hidden henchman, inside the machine, popping out of the copier with a big keg saying: “That was close! I don’t think this was gonna fit!”
I like to see things explode!!
|Director:||Joe Scudiero/Champ Films|
|Steadicam operator:||Bill Neilsen, Jr. S.O.C.|
|1st AC:||Faires Anderson|