GOODYEAR “GATORBACK BELTS” TV SPOT
35mm shot with Moviecam Compact and Cooke optics, Kodak stock. Shot in and around Charlotte, NC.
Fun spot matching the common Joe and his everyday life with a NASCAR racing car and crew chief! Lots in common.
We tried to match the field size and angle of the NASCAR footage with our setups for the side-by-side split screens.
The Gatorback belts in the store were part real and part CGI. We shot most of the live-action with a real set piece and belts. We then shot plates of the kiosk prop empty and then plates of a belt static and moving for the effects team.
Wonderful local crew in Charlotte.